Here’s how to produce your own explainer video in just a few steps:

1. Determine the video’s purpose. This has an impact on the style you choose and the channels you employ.
2. Create a script. Concentrate on one or two main points, and conclude with a forceful call to action. Don’t overextend yourself.
3. Make a storyboard for your video to ensure that your narrative and the pictures you wish to utilise are in sync.
4. Practice!
5. Create your animation by recording your video or recording your narrative.
6. Start sharing it after you’ve finished editing it all together.

In the explainer video best practises section below, we go over everything in greater depth.

5 Best Practices for Explainer Videos

So, what distinguishes an excellent explainer video from the rest?

1. Pay attention to your target audience.

It’s easy to get caught up in demonstrating your product’s or service’s qualities. However, keep in mind that you aren’t creating this explainer film for yourself or your coworkers. Rather than telling your audience how fantastic your product is, show them how your product or service may help them solve problems or make their life easier in general. Here are some important questions to consider:

What is the demographic of your target market? You can’t properly communicate with someone if you don’t know who you’re talking to. Keep in mind that the target market for a particular video may not be the same as your overall target market.

What are their aches and pains? What is the issue that your product or service is intended to address?

What can you do to assist? Make it very clear how your product or service helps to alleviate those issues.

What would you like the audience to do after that? Do you want people to sign up for your newsletter? Why not try it out for free? Have you had any visitors to your website? This is your call to action.

2. Make a strong start

You must immediately attract visitors in, therefore don’t waste time building up to your argument. Begin with a bold description of their pain issues so that they can immediately identify with your message. Directly addressing viewers with words like “you” and “your” will immediately draw them in.

3. Keep it brief

While you don’t want your explainer video to be dull, it should be informative rather than entertaining. It’s generally a good idea to keep your video under two minutes long, or even less if the subject is simple.

After all, the more information you offer somebody at once, the more probable it is that they will forget it. To maximum retention, focus on one or two essential lessons, and don’t forget to close with a clear CTA.

4. Make good use of your script

Tell an engaging storey while always keeping the needs of your audience in mind. You might be tempted to jump right into the more exciting process of video production, but your explainer film’s effectiveness is determined by the screenplay.

Make sure you address all of the audience questions listed above, as well as the one golden question that every marketer must address from the standpoint of a potential customer: “What’s in it for me?”

It can be beneficial to have someone look at your script who is unfamiliar with the concept you’re trying to convey. This will ensure that you don’t make any assumptions that will cause viewers to be confused during your explanation.

5. Provide a compelling narrative

Consider what kind of voice might be appropriate for your video. Consider an ad for a monster truck rally vs the credit card commercials Morgan Freeman narrates during the Olympics to get a feel of how different kinds of narration may vary the impression of a film. Both have a powerful male voice, yet they have a very distinct energy.

Consider whether a male or female voice is appropriate for your target audience. So, what about the voice’s age? What about the tone? The voice you use doesn’t have to have the same demographics as your target audience, but it should be appealing and clear to them.

Taking on the challenge

If this sounds a little overwhelming, that’s quite understandable. Creating a highly professional explainer video takes a lot of time, resources and expertise. To help you get that high-quality finish, employing specialist explainer video services will enable you to draw from the expertise of video gurus while also having crucial creative input.

If you have the confidence to take on this project in house, then we say, go for it. We hope this guide will help you plan out your approach and create the explainer video you need.